Uber Eats photo requirements: sizes, formats & guidelines (2026)
Jul 11, 2026
Uber Eats reviews submitted photos before they go live. The technical specs are scattered across several help-center pages, so here they are in one place, verified against Uber’s merchant documentation as of July 2026.
Menu item photo requirements
| Requirement | Spec |
|---|---|
| Aspect ratio | 5:4 to 6:4 (recommended) |
| Width | 550 – 10,000 px |
| Height | 440 – 10,000 px |
| File formats | JPG, PNG, GIF |
| Max file size | 10 MB (5 MB for Creative Hub in Ads Manager) |
| Content | One single item, exactly as the customer receives it |
A safe default: shoot at 1200 × 960 px or larger in JPG and you’ll clear every numeric requirement with room for Uber’s cropping.
What gets item photos rejected
Straight from Uber’s guidelines, an item photo may be rejected if it:
- contains more than one item (no spreads or combo collages: photograph each menu item separately);
- depicts people: hands holding the dish are the one exception;
- contains logos or watermarks;
- contains any text or words;
- is blurry, poorly lit, or shot in an environment that looks unsanitary.
Cover (storefront) photo requirements
Your storefront header follows stricter rules than item photos:
| Requirement | Spec |
|---|---|
| Dimensions | 2880 × 2304 px (5:4 aspect ratio) |
| Format | JPEG |
| Composition | Centered, leveled, properly cropped, simple background |
| Content | Products/meals customers can actually order |
Cover photos get rejected for: blur, low brightness or saturation, harsh shadows, black-and-white treatment, logo-only or text-heavy designs, people or animals in frame, store scenery, and collages. For alcohol, images must be referential with no brand displayed.
The review process
Photos uploaded through Menu Maker (Uber Eats Manager → Items → select item → upload) are reviewed by Uber Eats before going live. If a photo is rejected, the reason appears on the item detail page and Uber sends an email with further instructions. The cited documentation does not promise a standard review time, so leave contingency time before a launch or promotion.
Why photo coverage is worth the effort
This isn’t box-ticking. Uber Eats’ own published data says US and Canada merchants who completed both photos and descriptions for at least 70% of their menu items in their first week earned on average $330 more in sales per week than merchants below that threshold. We’ve collected that figure and related data from DoorDash, Grubhub and Glovo in our menu photo statistics roundup.
The practical takeaway: broad menu coverage is worth prioritizing alongside photo quality.
Making photos that pass review (and sell)
Uber’s own composition advice, condensed:
- Light it with indirect natural light: near a window, out of direct sun. Uber advises avoiding fluorescent kitchen light.
- Pick the angle by dish type: top-down for plates and bowls (shows the ingredients), 45 degrees for burgers, sandwiches and tall items.
- Show the inside: cut sandwiches and burgers in half and stack the halves.
- Garnish for color, but stay honest: the photo must be a true representation of what you deliver.
- Shoot immediately after plating, before things melt, wilt or dry out.
- Don’t go too close: Uber advises against extreme close-ups because they hide ingredients and portion size.
The bottom line
Uber Eats’ rules are straightforward: one dish per frame, a recommended 5:4 to 6:4 aspect ratio, dimensions from 550 × 440 px up to 10,000 × 10,000 px, and no people, text or logos except the limited exceptions in Uber’s guidelines. Photos require approval, but Uber publishes no standard turnaround on the cited pages. If working through a 40-item menu sounds like a full day of cooking and shooting, FoodStage AI can help restage phone pictures of the dishes with consistent lighting and styling. That said, check every export against Uber’s current requirements and make sure it remains an accurate representation before submitting it. The first three photos are free, and you can see the cost comparison with a studio session in our food photography cost guide.
Frequently asked questions
Item photos must be between 550 and 10,000 px wide and between 440 and 10,000 px tall, in JPG, PNG or GIF up to 10 MB. Uber recommends an aspect ratio between 5:4 and 6:4; 1200 × 960 px JPG is a practical 5:4 export.
The most common reasons: more than one item in the frame, people (other than hands), logos or watermarks, any text in the image, blur, poor lighting, or an unsanitary-looking environment. Uber emails you the specific rejection reason.
Uber’s cited merchant documentation does not publish a standard approval time. Check the status in Menu Maker and allow contingency time before a launch or promotion.
Uber’s published photo guidelines do not expressly address AI-generated or AI-restaged images. Any submitted image must accurately represent the listed item, meet Uber’s current technical and content rules, and satisfy its usage-rights requirements. Acceptance remains subject to Uber’s review.
Sources
- Uber Eats: Merchant submitted menu catalog photo guidelines
- Uber Eats: Restaurant menu photography guidelines
- Uber Eats: Store submitted menu photo guidelines
- Uber Eats: Get discovered on Uber Eats
